Original Vintage Arthur Secunda Poster - Hello California, 1970s

Artist: Arthur Secunda (American, 1929)
Title: Hello California – 20th Anniversary, Haddad’s Fine Arts
Year: Late 1970s
Medium: Original color serigraph exhibition poster
Printed for: Haddad’s Fine Arts Gallery, California
Purpose: Created to celebrate the gallery’s 20th anniversary
Dimensions: 49.5 cm (W) × 94.6 cm (H)
Condition: Great

Incredibly rare, most likely the last to be found. This striking exhibition poster was created by Arthur Secunda to commemorate the 20th Anniversary of Haddad’s Fine Arts, a respected California gallery known for showcasing contemporary American artists. Titled Hello California, it is considered one of Secunda’s most vibrant and collectible graphic works from the late twentieth century.

The composition features Secunda’s signature layered horizons, transitioning from a glowing California sunset in warm oranges and yellows into bold, cool bands of blue and violet, descending into deep reds and earthy tones. The result is a powerful color-field landscape that captures the atmospheric drama and emotional richness characteristic of Secunda’s visual language.

About the Artist
Arthur Secunda was an influential American artist best known for his expressive color landscapes, collages, and innovative printmaking. His work frequently explores horizon lines, emotional color transitions, and abstract atmospheres. His prints and works on paper are represented in major museums, including the Museum of Modern Art, the Art Institute of Chicago, and the Smithsonian American Art Museum.

A beautiful and impressive original Secunda serigraph poster, perfect for collectors and lovers of striking color-based artwork.